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WeChat is bringing live streaming to mini programs

WeChat is bringing live streaming to mini programs
WeChat’s new live streaming mini app looks a lot like similar functions on other ecommerce apps. (Picture: Tencent Live Assistant official WeChat account)

WeChat is setting up a live-streaming mini program to turn the omnipresent messaging platform into a bigger player in ecommerce. Sellers with official WeChat accounts will be able to live stream their goods through an H5 marketing page embedded in their mini programs, according to Tencent Live.

Live streaming and ecommerce have been a winning combination in China, where even farmers are becoming live streaming stars and selling their products online. For a while now, the biggest player in the business was Alibaba. WeChat owner Tencent has been trying to catch up after its own social features like WeChat public accounts and Moments started seeing declining numbers of views.

(Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)

WeChat first started testing its live streaming function in March when Tencent opened it to a limited number of public account owners. Streaming on WeChat was possible before, but sellers had to link up with the Tencent Live app, which operates as a separate platform.

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TikTok and other video platforms introduce anti-addiction mode

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Huawei opens world’s first flagship store
Huawei opens world’s first flagship store
Huawei’s first global flagship store opened its doors in Shenzhen on September 28. (Picture: Huawei)

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Tencent, Baidu join Amazon's voice assistant network
Tencent, Baidu join Amazon's voice assistant network
You might eventually be able to use your Amazon Echo to send messages on WeChat. (Picture: Elaine Thompson/AP Photo)

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Apple fixes squid, mosquito and abacus emoji in iOS 13
Apple fixes squid, mosquito and abacus emoji in iOS 13
Apple's old abacus emoji had a a 2x4 bead arrangement that was historically inaccurate. Apple also reoriented it to reflect how it would have been used with the beads on top and bottom. (Picture: Emojipedia)
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China will soon have new regulations on facial recognition payments
China will soon have new regulations on facial recognition payments
A Zhengzhou citizen paying on an Alipay face-scanning device at a drugstore in May 2018. (Picture: Xinhua)

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Alibaba’s new social media app wants you to scan your friends’ faces
Alibaba’s new social media app wants you to scan your friends’ faces
“Scan face and add impressions to know her,” says the app’s description on China’s iOS App Store. (Picture: Real如我)

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Vivo promises a $280 5G phone next year
Vivo promises a $280 5G phone next year
Vivo's new flagship, the Nex 3, has attracted attention with its 64-megapixel pop-up camera and a premium model that comes with 5G. (Picture: Ben Sin/SCMP)

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