It’s trending among teenagers around the world: TikTok lets users create video under a minute long and add funky visual effects. Known as Douyin in China, it’s owned by Chinese startup ByteDance, also behind the news aggregator Toutiao.
Enjoy busting a move on TikTok? Now imagine taunting an enemy in Fortnite by showing off your signature dance in one of the biggest games in the world.
That’s what the new Fortnite TikTok challenge promises. To participate, players have to take a video of themselves doing an original dance move on TikTok, tagging the post with #EmoteRoyaleContest. Only one winner gets the ultimate prize: Seeing their TikTok dance turned into an emote for players worldwide to use. (They also get some in-game currency and items.)
ByteDance is reportedly preparing a major push into the gaming sector with a dedicated gaming division of more than 1,000 staff members. Whether this step into gaming is related to ByteDance’s long-term ambitions is unknown, but the collaboration makes sense: Both TikTok and Fortnite are known for showing off dances. But Fortnite’s dances have also been a source of controversy, as some have accused the developer of including signature dances in the game without permission.