Man vs Wild vs Chinese netizens: Discovery Channel partners with Bilibili
Another move by China’s biggest anime streaming site in a bid to legitimize itself
China’s biggest anime streaming site Bilibili is partnering with the Discovery Channel, saying they will bring 145 documentaries to a Chinese audience.
That means that quick-witted (and sometimes flat-out toxic) netizens will be able to troll shows like Man vs Wild with bullet comments -- the brutal one-line comments contributed by viewers that float directly above the footage you’re watching, screaming for attention.
Bilibili said its site will soon feature a dedicated Discovery Channel page. It will host more than 200 hours of exclusive contents from Discovery.
Bilibili's COO Li Ni said, “Documentaries have become an important component in Bilibili’s ecosystem. Users are increasingly demanding quality documentaries.”
Bilibili is trying to revamp its image and turn into a legitimate content provider. It used to be a scrappy little place for millennials to watch Japanese anime… mostly unlicensed and illegal. But now it’s grabbing official rights to lots of big-name anime and encouraging live-streaming.
Why the pivot? The site has increasingly been under fire from the Chinese government for everything from unlicensed shows to borderline pornographic content. In July, its app was even taken down by the government amid a content “clean-up”.