Meet NetEase, China’s second-largest game publisher
Beijing-based NetEase is a gaming giant, with exclusive rights to Blizzard titles in China. It also makes its own games including Knives Out and Onmyoji, and owns the Shanghai Dragons Overwatch team.
Founded in 1997 by William Ding, NetEase is an old guard of China’s internet business and one of the country’s earliest gaming companies. Although it’s been listed on NASDAQ since 2000, the company was little known in the West until recent years, when it started an aggressive expansion there.
While Tencent holds the rights to League of Legends, Fortnite and PUBG in China, NetEase also holds an impressive portfolio including Minecraft and major titles from Blizzard: World of Warcraft, Overwatch, and StarCraft II.
Other self-developed titles are also making a splash overseas.
Games like Onmyoji and Onmyoji Arena have gained massive traction in places like Hong Kong, Taiwan and Japan.
Besides gaming, NetEase also runs various other internet services, such as music streaming and free email accounts.
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