As cities across the globe go into lockdown because of the Covid-19 pandemic, Zoom has emerged as a new video-calling star. The service has proven useful for connecting schools, workplaces and friends.

But now Zoom is facing more competition. Chinese tech giant Tencent is jumping into the ring with its own video conferencing service with an equally short but not quite as snappy name: It’s called VooV.

VooV is the international version of Tencent Meeting. The service launched last Friday and is available in more than 100 countries and regions, according to the company.

Zoom’s daily active users have grown 67% since early January because of Covid-19, and Tencent seems keen on getting some of those users for itself. (Picture: Screenshots from VooV)

The name isn’t the only indication that VooV is keen on taking on Zoom. The platform also has many of the same features that helped make US-based Zoom the go-to video conferencing app for millions of remote workers. It has the same simple design and makes joining conference calls as hassle-free as entering an ID number.

One standout feature for VooV is its beauty filter, which users can switch on during conference calls -- presumably to appear more composed while relaxing in their pajamas. Zoom has a beauty filter of its own buried in the settings, but the results are pretty modest. Chinese companies take a more aggressive approach.

Chinese smartphones and photo filtering apps have long attracted attention for offering a specific type of aesthetic in their filters: Large eyes, pointy chins and skin whitening. Tencent is applying that same recipe to VooV to make sure that we can all look extra white during our most important conference calls.

Honestly, I didn’t think I could get any whiter. (Picture: Screenshot from VooV)

But when it comes to getting stuff done, VooV has some catching up to do with the competition. Over the years, Zoom has added features that have turned it into something more akin to a work collaboration platform. Instant messages can be used not just to exchange text, but also share images and audio and to form groups. It also has a “cloud phone system,” which is just a fancy way of saying it lets you call phone numbers like you used to do with Skype to call your grandma’s landline.

Another notable feature missing from VooV? Virtual backgrounds. This Zoom feature has been the inspiration for countless memes and videos for students and employees forced to replace real-life hangouts with calls from home.

But VooV might be able to gain traction in other ways. The platform seems well-connected to Tencent’s ecosystem of apps, including WeChat, the one social app China can’t live without. While the chat app isn’t so essential outside China, anyone doing business in China probably has a WeChat account.

Tencent also has its own office app called WeChat Work, which competes with apps like Alibaba’s DingTalk and ByteDance’s Lark. The use of work apps has surged in China during the pandemic. DingTalk videoconferencing has been used by thousands of Chinese schools since many places across the country went into lockdown in February. But while WeChat is known to block some links to apps from competitors, VooV already works seamlessly with WeChat and QQ, Tencent’s original messaging platform.

(Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)

VooV is currently free to use and can host up to 300 participants in a single meeting that can last up to 9,999 minutes -- nearly seven days. It’s also available as a mini program with more limited functionality inside WeChat.

“We expect to roll out the services in more parts of the world in the future in compliance with local regulations,” Tencent Cloud Vice President Wu Zurong said in a statement.

Another possible advantage for VooV is China’s strict regulations on content and foreign companies operating in the country. In September, Zoom was blocked in China, forcing the company to offer its services through a localized version run by its partner Huawan Telecom. That means if you want to connect with someone in China, you have to use an app that hasn’t been blocked. And that increasingly means using software from a Chinese company like Tencent.