Mobile payments adoption is about perception more than tech, say experts
Alibaba's Alipay and Tencent's WeChat Pay are ubiquitous in mainland China, but mobile payments haven't caught on in neighboring Hong Kong
A panel of experts on Thursday played down the notion that mainland China is much more advanced than Hong Kong in terms of the technology of mobile payments, saying it was more of a perception issue among consumers.
“It's more likely a change of mindset that is needed in Hong Kong [when looking at mobile payments adoption], how do people see digital and e-payments compared to cash,” said Effie Xin, managing partner of Asia-Pacific fintech and innovation financial services at EY in a “Redefining Hong Kong” panel discussion organised by the South China Morning Post.
“I would not say that mainland China is more advanced than Hong Kong [in this area].”
On average, a Hong Kong person uses a digital wallet two or three times a week, but only one-third of Hongkongers are classified as heavy users at four to six times a week, according to statistics from a 2019 Tofugear Digital Payments Landscape Report. The number of mobile payment users in China reached 659 million in 2018, and about 44% of them carry out more than 75% of their monthly expenditure via mobile payments, according to iiMedia Research.
Only 4% of overall retail spending in Hong Kong is conducted online, compared with 24% on the mainland, which is the highest of any nation, according to the FIS 2019 Retail Global Payments Report.
Octopus, which was launched in 1997 in Hong Kong, was used by 99% of Hongkongers aged between 15 and 64, with 36 million cards in circulation, as of 2019, according to the same report by Tofugear.
It started with transport, then migrated to retail, according to Sunny Cheung, chief executive officer of Octopus Holding, who was a panelist at Thursday’s discussion.
Meanwhile in China’s hi-tech hub Shenzhen, mobile payments services provided by Alipay, an affiliate of Alibaba Group Holding, and WeChat Pay, owned by Tencent Holdings, have made it difficult to pay or order in restaurants and shops if you do not have a mobile phone.
“E-payments providers like Alipay and WeChat Pay created the ecosystem [in China],” said Xin. “They have tried to cover many aspects of daily life.”
Consumer acceptance and trust is important if you want new payment methods to be adopted more widely, said Cheung. “If you want to start something new, you need to find what we call the killer application, otherwise, it won't fly.”
There are concerns around privacy [related to leaving payment traces behind] in Hong Kong, added Cheung.
“We consider that personal data is always the customer’s data. It's not ours,” said panelist Marc Zielinski, chief executive officer at sporting goods retailer Decathlon Hong Kong. “We don’t store any [personal] data.”
Decathlon is implementing a self-checkout solution in some stores in Hong Kong, which enables customers to simply scan and pay for items using their smartphone.
Alibaba is the owner of the South China Morning Post.