BlackBerry was once the internet in your hand, but now it's for people who want to go offline
Students in China are buying old BlackBerry phones because new apps like TikTok don’t work on them
Younger people are usually known as the first to adopt the latest gadgets. But in China, some are bringing back a piece of old-school tech that you probably haven’t heard mentioned in a while: The BlackBerry.
The once-favorite phone of the 2000s is having an unlikely resurgence as a phone to help users avoid the pitfalls of too much internet access. And according to local media, BlackBerry has become especially popular among students who are resorting to older phones to keep them focused on their studies.
(Abacus is a unit of the South China Morning Post, which is owned by Alibaba, owner of Taobao.)
Hong Kong-based Leo Lee, who runs several online fan pages dedicated to BlackBerry, said that users still buy BlackBerry phones for their security features, looks and their signature physical QWERTY keyboards. Those looking for a way to avoid staying online usually choose older handsets running BlackBerry OS, which doesn’t support for many newer apps. This kind of setup is good for students who want to focus on studying, Lee said.
Some merchants now appear to be targeting this specific demographic. Ecommerce sellers list BlackBerry phones that seem to have undergone major makeovers, dozens of which contain cute manga designs.
Of course, if you’re also a young smartphone user reading this, there’s a chance you’re thinking, “What is this BlackBerry you speak of?”
It's easy to understand why BlackBerry is being dubbed the “internet quitting phone.” Devices running on BlackBerry OS are inherently more limited than iPhones and Android phones. This is true even after BlackBerry introduced the ability to install some Android apps.
According to online forums, one popular model is the Q10 from 2013, which can install Android APK files. This means people can still get it to work with some versions of QQ Music and China’s essential messaging app, WeChat, but not a whole lot else. This keeps people from wasting hours on newer, unsupported apps like TikTok and games.
WeChat, the app that does everything
Another appealing feature is that these phones are cheap. While BlackBerry’s newest models still go for about US$500 or more, older ones can be found for US$90.
Students aren’t the only ones still buying BlackBerry phones, though. The brand still has some die-hard fans. The fan pages that Lee runs in Hong Kong and Mainland China together have more than 250,000 fans.
“[It’s] hard to count how many BlackBerry fans there are in Hong Kong and Mainland,” he said.
BlackBerry still periodically puts out new handsets. The last one was the KEY2 LE, which launched in August 2018. There have been some rumors of a KEY3, but there haven’t been any official announcements.
But as BlackBerry tries to move on, the company can take comfort in the fact that some people are still reveling in its glorious past.
For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.