You can look thinner in live streams with SenseTime’s new tool
The world’s most valuable AI startup wants to help live streamers enhance their physical appeal with a filter
Everyone wants to look their best in photos and videos. Now the world’s most valuable AI startup is rolling out a filter that instantly gives you a face and body makeover in live videos.
(Abacus is a unit of the South China Morning Post, which is owned by Alibaba -- an investor in SenseTime.)
These apps exist largely to help users mould their faces into a look that’s been dubbed the “wang hong lian,” or “internet celebrity face” -- consisting of large round eyes, a pointy chin, and flawless, pale complexion. Some apps go further by slimming and lengthening the body.
The look is made popular by star streamers -- often young, physically attractive women, who film themselves singing, playing online games, or simply going about in their daily lives. Many of them stream for hours everyday, not counting the time to prepare beforehand. Some even had plastic surgery to “improve” their looks.
SenseTime says their new technology is all about convenience for streamers.
“Imagine you feel like live streaming at 10pm but want to skip putting on makeup just for that,” said vice president Li Xingye at a product launch in Beijing.
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Touch-up tools are just one way SenseTime is trying to sell its technology.
“We are not a data gathering company -- we are actually a data processing company. We help our customers process their data better,” he said.
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For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.