OnePlus teams up with the Avengers for new flagship phone
The latest OnePlus flagship phone has all the specs you’d expect, and one thing you won’t: A partnership with Earth's mightiest heroes.
The OnePlus 6 has the best CPU an Android handset can get right now: Qualcomm’s Snapdragon 845. Combined with a large 6.3” OLED (with a notch in it, naturally) it’s extremely impressive even before you consider that at US$529, it’s half the price of an iPhone X.
But then you see what the high-end model has: 256GB of storage, 8GB of RAM, a carbon fiber-like finish with a gold Avengers logo... and a case shaped like Iron Man’s head.
In fairness, there’s much more to OnePlus than an admittedly gimmicky Avengers tie-in. They’ve been gaining fame among gadget geeks as the go-to brand for a budget Android flagship. Our review of their previous handset, the OnePlus 5T, called it the "most bang for your buck on Android."
While the company’s prices are inching higher with each new release, the OnePlus 6 still costs US$200 less than a Samsung Galaxy S9 and US$300 less than a S9+.
And with its Western name, many may not realize the company is based in Shenzhen. And it’s actually closely related to two other Chinese smartphone companies: Its parent company is Oppo, and Oppo’s parent company (BBK Electronics) also owns Vivo.
But unlike those companies, OnePlus is focused outside China: About 70% of its handsets are sold overseas, with North America and Europe being its top markets. It’s also dominating the high end market in India -- among all the devices priced above US$400, OnePlus has a market share of 50.5%, far ahead of Apple.
The OnePlus 6 will be available for purchase on its website on May 22 in midnight black and mirror black finishes. It’s also one of the phones able to run the Android P beta.
In addition to the new handset, OnePlus also unveiled the OnePlus Bullets Wireless - the company’s first foray into wireless earbuds. They are priced at US$69 and be available in late June.