The war for China’s ride-hailing market isn’t quite finished yet. Even though 90% of all ride bookings in the country go through Didi, there are still new ventures from internet companies and car makers that are trying to win users over.

The latest company to join the fray is T3 Chuxing. The company was started by three major state-owned car makers -- FAW Group, Dongfeng Motor and Changan Automobile -- and it seeks to attract users by promising higher safety standards.

Since it’s owned by car markers, the company has its own fleet of cars that it can cram full of any features it sees fit. This is markedly different from how traditional ride-hailing services like Didi and Uber operate. They allow drivers to use their own cars on those platforms.

It’s not just car makers who are backing T3 Chuxing, though. It’s also getting support from China’s two large tech behemoths, Tencent and Alibaba. Those companies will reportedly support T3 Chuxing with cloud computing, mapping and payment services.

(Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)

A Didi driver in Beijing. (Picture: Reuters)

Safety concerns about China’s ride-hailing market have been growing among both users and regulators since two Didi passengers were killed last year. Didi has tried introducing new security measures and ditched its Hitch carpool function, but users have still been critical.

In one of the two cases, the driver was reportedly picking up orders with his father’s Didi driver account. But the Didi app is supposed to scan the user’s face before accepting an order to confirm the driver’s identity, which didn’t happen in this case.

That’s why T3 thinks facial recognition is part of the solution. If the company is right, the stakes could be huge. China has the world’s biggest ride-hailing market, with an average of more than 20 million ride bookings every day.

T3’s solution relies on cameras and software installed in the car rather than relying on users’ personal smartphones. That way the systems can correctly match drivers with their assigned vehicles.

The company’s CEO Cui Dayong said in an interview with Chinese media that all other ride-hailing platforms connect drivers with passengers through their own smartphones, which is hard to supervise. And because an app might only check a driver’s face before going to pick up a passenger, another driver could take the car to fulfill orders.

“That’s the most fundamental flaw of the C2C (consumer-to-consumer) model,” Cui said.

By using its own systems installed in its own vehicles, T3 hopes its security measures are more reliable.

The touch screen system used to pick up orders (left) and the button for reporting to the police (right). (Picture: 鹏科大徐 on Weibo)

Officially, the company calls the system a “VDR (vehicle, driver, road) safety protection system,” saying it’s an “Internet of Vehicles” that connects the vehicle, driver and road conditions. 

By having the car connected to the internet, T3 can reportedly remotely interfere with the vehicle if a situation requires it. This might be flashing the car lights or restricting the car from starting in the case of an accident, for example. And besides checking the driver’s identity, the car’s facial recognition system can also supposedly detect if a driver is dozing off or smoking, reporting it back to the company’s monitoring center.

Even if this all sounds good, though, T3 isn’t ready to take on Didi just yet. The service just rolled out this week, and T3 has only deployed 1,000 cars so far in the city of Nanjing. It plans to have 20,000 cars on the road by the end of this year and millions more by 2025.