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Stan Lee reveals a new superhero inspired by “China’s Taylor Swift”
Superhero Jewel inspired by Chinese pop star G.E.M.
This article originally appeared on ABACUS
Marvel creator Stan Lee recently unveiled a brand new superhero inspired by Chinese pop star G.E.M.
This new female character, Jewel, is a world-touring pop star by day and an ass-kicking superhero by night. She developed her superpowers after a mysterious incident involving her grandmother and a charm bracelet. But given her alter ego as a celebrity, she has to learn to hide her powers as well as juggle a life in the public eye.
The new superhero was revealed by Stan Lee’s POW! Entertainment, which Stan Lee co-founded, during the first Stan Lee Comic Universe event in Shanghai earlier last week.
For those who are unfamiliar with G.E.M., she’s known as China’s Taylor Swift, given her strong songwriting skills and massive following on social media. But sonically, the 27-year-old sounds more like the Ariana Grande of China -- a powerful vocalist who excels at both pop and R&B.
The official Weibo account for Stan Lee Studio said he’d had always wanted to create a Chinese superhero and Lee’s previous encounter with G.E.M. has inspired him. Lee’s studio said more details on Jewel and her superpowers will be introduced later on.
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US comic companies have been working to crack China, as superhero movies consistently score big at the country's box office. Most notably, Marvel debuted two brand new comics in China this March, featuring Chinese superheroes for the first time in history.
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But POW! Entertainment’s move to woo a Chinese audience with a Chinese character is not out of the blue. The company was acquired by Hong Kong-based Camsing International Holding Ltd. last year.
In the run-up to its convention in Shanghai, Stan Lee’s POW! Entertainment also announced another China-focused project -- a serial prose novel also for the Chinese e-book market called “Between the Lines”.
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For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.
For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.
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