Rick & Morty’s Szechuan sauce comes to China and netizens are confused
McDonald's limited edition McNuggets dipping sauce caused a craze in the US but is greeted with a lukewarm reaction in China
It caused a craze in the United States. But in China, it’s just leaving people confused.
Part of the problem is that Szechuan sauce doesn’t resemble the cuisine of the region it is named for. Sichuan (the accepted spelling of the province) is known for extremely spicy food -- and this sauce isn’t.
The sauce’s original name does suggest some cultural confusion. In 1998, packets bore the name “Mulan SzeChuan teriyaki dipping sauce” -- a strange name given that Sichuan is in China, and teriyaki is part of Japanese cuisine.
But that may not be enough to save this Chinese-named sauce made by an American company (based on a film about a Chinese character made by an American company) from being criticized by Chinese consumers.
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