Players are dropping China’s most popular game
Honor of Kings and the MOBA genre are losing popularity following addiction fears and stricter regulations
Honor of Kings is not just China’s most popular video game. The MOBA (Multiplayer online battle arena) mobile game has become a full-fledged phenomenon with 200 million players at its peak. But now gamers are dropping it, and it’s not just because they’re turning to even hotter games.
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The game’s declining user base coincides with a drop in popularity for the MOBA genre generally. The genre fell from first to third place in the mobile gaming category over the past year, according to the report, which also notes that 98% of MOBA gamers play Honor of Kings.
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Fears of the game’s impact on children also aren’t doing it any favors.
Instead of MOBA, players are now looking into other mobile offerings such as first-person shooters and simulation games, which have become hugely popular among female players.
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This was the game's best year yet, which remains the top grossing game on Apple's App Store in China, Niko Partners analyst Daniel Ahmad told Abacus. The age restrictions have also had little impact on Tencent, he added, because minors are a small portion of spenders. Even with a 40% drop in playing time among minors, it's had little impact on earnings.
Tencent, China’s social and entertainment giant
The important thing for Tencent is to keep its older users engaged, which it does in its flagship mobile game through a variety of means.
"Honor of Kings has made a number of changes to keep players engaged recently," Ahmad said. "Last year a battle royale mode was introduced into the game, a new graphics and matchmaking system has also made its way into the game, more recently the company added a battle pass monetization option."
This opens the door to a new opportunity for Tencent, as the Analysys’ report suggests. As casual players get distracted by other games, Honor of Kings can focus more on hardcore players. Although MOBA games account for just 8.3% of the highest grossing mobile games in China, they account for nearly half of all esports revenue.
Even with the decline in users, Honor of Kings still has around 169 million monthly active users. That’s not a small number by any metric.
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