Meet the latest online craze sweeping China for Lunar New Year
Millions are creating and sharing cartoon strip-like family portraits featuring their pet cats and dogs
Best of all, it’s free.
The company says it hopes the campaign will help create goodwill with customers ahead of the new year. Users are presented with an empty room that they can then populate with furniture, family members and even cats and dogs.
Think awkward Christmas family photos... but in cartoon style… and for Chinese New Year… alright, maybe it’s not like that at all, but it’s still a lot of fun.
For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.