The Great Firewall isn’t stopping Chinese netizens from searching for the same things as Western web surfers
The World Cup, Royal Wedding and concubines topped searches on both Baidu and Google, but skr is only big in China
This week, both Google and China’s top search engine Baidu revealed the past year’s top queries on their respective platforms. The lists provide a glimpse into what mattered to people inside China versus those outside.
Meet Baidu, China’s homegrown search engine
1. EVERYONE LOVES THE WORLD CUP AND THE ROYAL WEDDING
China also shared its obsession on Prince Harry and Meghan Markle with the rest of the world. The royal wedding in May topped both Google and Baidu’s rankings.
2. CHINA CARES ABOUT THE TRADE WAR, APPLE, AND FACEBOOK
Even more interesting was another US headline that made Baidu’s list, but not Google’s: Facebook’s security breach. The incident, which came to light in September, exposed data from some 50 million accounts.
How Baidu's Robin Li founded China's answer to Google
3. BACKSTABBING CONCUBINES CONQUERED THE WORLD
It’s not exactly a surprise to find the Chinese TV blockbuster The Story of Yanxi Palace on Baidu’s list. But it’s worth noting that the historical drama about scheming imperial concubines was also this year’s most Google'd TV show, beating Netflix’s Altered Carbon and the controversial ABC sitcom Roseanne.
4. RIP STAN LEE AND STEPHEN HAWKING
Netizens on both sides of the Great Firewall mourned the passing of Marvel Comics legend Stan Lee and renowned physicist Stephen Hawking. The two men had a massive following in China. Hawking even blogged on Weibo where he answered public questions, while Lee’s superheroes were part of several movies that became box office hits in the country.
How Weibo became China’s most popular blogging platform
5. SKR
It certainly wasn’t on Google’s list, but skr was China’s buzzword of the year according to Baidu.
How does Baidu’s search engine compare to Google?
For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.
For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.