How do you promote a laptop in China? Dell says they can use their latest machine to cheat at the hit game PlayerUnknown’s Battlegrounds.

Australian gaming magazine PC PowerPlay attended an Intel event in Beijing where a Dell spokesperson paid tribute to how “innovative and dominant” Chinese PC gamers were because they play PUBG with “plug-ins” -- in other words, cheating apps.

The spokesperson then reportedly showed various cheats in action, touting the Dell laptop’s prowess at running multiple “plug-ins” at once.

Chinese gamers have a notorious reputation in PUBG. They make up more than 47% of players -- but one anti-cheat company says 99% of people using cheat apps are in China. These apps allow players to do everything from running faster to aiming more accurately and more -- anything that gives them an edge in the game.

Chinese players make up more than 47 percent of PUBG’s player base -- and 99% of cheaters. (Picture: PUBG Corporation)

Cheating in games isn’t just unfair to opponents -- it’s also against the terms of service, and cheaters are regularly banned. But as with all forms of cheating, avoiding detection and punishment is an ongoing game by itself, with developers trying to secure their games against the apps -- and hackers trying to break in.

Dell responded to PC PowerPlay by admitting that “inappropriate modification examples were used in Dell’s product launch event in China.” They then went on to state their opposition to cheating apps, saying, “We condemn any modifications misused in gaming.”