Founded by Lei Jun in 2010, Xiaomi prides itself on its “ecosystem” strategy -- selling not just smartphones but also a variety of gadgets and household products. It began expanding into western Europe in 2017.
Xiaomi says that its newest smartphone, the CC9 Pro, is set to come packed with a 108 megapixel camera. That means pictures with a whopping 12032x9024 resolution. The smartphone will launch on November 5th.
Xiaomi is no stranger to phones with high megapixel counts. It already introduced a 108 megapixel camera in its US$2,800 concept phone, the Mi MIX Alpha, which has a screen that wraps around the body. There’s also a 48 megapixel camera in its Mi A3 and Redmi Note 7 Pro, and the company teased 64 megapixel camera technology (developed with Samsung) for its lower-priced Redmi phones.
But it’s worth noting that megapixels aren’t everything. The Google Pixel 4 and iPhone 11 Pro have been widely praised for their cameras, but each has just a 12MP and 12.2MP sensor respectively.