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Samsung restructuring business in China amid reports of layoffs

Samsung restructuring business in China amid reports of layoffs
Samsung is hurting in China, where competitors like Huawei are stealing its thunder. (Picture: Hannibal Hanschke/Reuters)

The world’s largest smartphone vendor is not doing well in one of the world’s largest smartphone markets. After local media reported that Samsung is planning major layoffs in China, the company told the South China Morning Post that they have decided to restructure Samsung Electronics China to adapt to the changing business environment.

“China remains an important market for Samsung and we will continue to provide superior products and services for Chinese consumers,” the company said in a statement. It added that it will continue business in the country, including building on its 5G momentum, as it currently has nearly 30% of the 5G handset market there.

The company announced in October that it stopped producing smartphones in its last factory in China. Samsung’s market share in the country has dwindled with the growth of local competitors like Xiaomi and especially Huawei, which stole the thunder from Samsung’s foldable Galaxy Fold this year.

But Samsung isn’t giving up easily. The company started collaborating with local super-app WeChat. Users can now open WeChat mini programs directly from the home screen on Samsung handsets, turning the social platform into something similar to an operating system.

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Tencent has a new Tinder clone for 'high quality socializing'
Tencent has a new Tinder clone for 'high quality socializing'
Qingliao only shows users a limited number of profiles at a time. (Picture: Qingliao/iOS App Store)

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1998
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Man sues NetEase after his friend sells a US$1.4 million game character for US$500
Man sues NetEase after his friend sells a US$1.4 million game character for US$500
The local court touted this case as an example of how judges can mediate cases remotely. (Picture: Sichuan High Court)

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founded
1997
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Didi will soon roll out a self-driving taxi service in Shanghai
Didi will soon roll out a self-driving taxi service in Shanghai
Didi’s autonomous driving team is developing and testing self-driving vehicles in both China and the US, the company says. (Picture: Didi)

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2012
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The Vivo S1 Pro for Southeast Asia has a brand new look
The Vivo S1 Pro for Southeast Asia has a brand new look
The new Vivo S1 Pro for Southeast Asia looks nothing like the one that launched in China earlier this year. (Picture: Vivo)

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founded
2009
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The Three-Body Problem animation trailer is getting mixed reactions
The Three-Body Problem animation trailer is getting mixed reactions
Former US President Barack Obama and Facebook CEO Mark Zuckerberg have both read The Three-Body Problem. (Picture: Bilibili)

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founded
2009
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China says its first permanent space station will be ready by 2022
China says its first permanent space station will be ready by 2022
Chinese astronauts Jing Haipeng (left) and Chen Dong (right) entering the Tiangong-2 space lab on October 19, 2016. (Picture: Xinhua)
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Xiaomi patent shows a foldable phone similar to the Motorola Razr
Xiaomi patent shows a foldable phone similar to the Motorola Razr
Motorola’s new Razr has an additional touch screen on the outside, but Xiaomi’s outside display looks considerably smaller. (Picture: National Intellectual Property Administration)

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2010