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China is getting a Star Wars-themed Amazfit smartwatch

China is getting a Star Wars-themed Amazfit smartwatch
The special edition smartwatch will go on sale in China for 1,699 yuan (US$240). (Picture: Huami)

China might not care much about Star Wars, but that’s not stopping a Xiaomi-backed wearables maker from introducing a smartwatch designed for a galaxy far, far away.

Huami announced a special edition of its Amazfit Stratos 3 smartwatch. It has custom watch faces featuring Darth Vadar and Luke Skywalker. The watch strap also features text saying “train you must” and “Vader is my motivator.” 

In China, Star Wars is far from the cultural phenomenon it is in the West. Star Wars films make only a fraction of what films in the Marvel Cinematic Universe pull in at China’s box office. Some say it’s because the franchise debuted in the 1970s, when Hollywood movies were rarely screened in China.

Still, Disney has been trying to crack the market. It recently announced a collaboration with Tencent to publish an original online novel that will be part of the Star Wars canon.

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