Xiaomi considering a bid for struggling GoPro
GoPro could have a Chinese owner -- Xiaomi.
It’s not clear whether GoPro will become a part of Xiaomi or one of the many companies in what it calls the “Xiaomi ecosystem,” a network of companies it has stakes in. The smaller companies benefit from being associated with a major company like Xiaomi, which promotes their products and sells them in their stores. And Xiaomi gets to build a wide variety of products without having to design and build them in-house.
One of those companies is Xiaoyi -- which already makes a line of GoPro rivals called Yi Camera. The latest model costs just half the price of the GoPro Hero6.
And it could help Xiaomi as it tries to expand globally, by having a recognized American brand in its portfolio. That could also help Xiaomi increase get access to retailers in the US, a market that it’s aiming to expand to in the future.
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