Now there's a game in the Chinese version of viral short video app TikTok
Is ByteDance going after WeChat with Douyin's first mini game?
TikTok, the viral short video app, is about to get more addictive.
TikTok, the viral short video sensation, has its roots in China
Douyin, the Chinese version of TikTok, just launched its first mini game: Yinyue Qiuqiu, a rhythm game that lets you bounce a ball to the beat.
It's not clear if this game is coming to the West. But mini programs have been all the rage in China.
They're basically apps that live inside other apps, small enough that they can be downloaded virtually instantly. WeChat's enormous collection of mini programs is one of the reasons Tencent's mega-app is so powerful in China -- allowing third-party developers to add more functionality to it, and turning it into a virtual operating system.
WeChat, the app that does everything
The first mini games actually debuted on Facebook in 2016 as Instant Games -- before WeChat rolled out its own in December of 2017.
But adding games and other mini programs to a messaging app is one thing -- adding them to a viral short video app is new territory.
China’s viral king ByteDance is the first major Chinese tech player that made a mark on the world
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For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.