Tencent says its video service has more subscribers than any other in China
But Tencent is far from the only on-demand video choice for Chinese users. Just one day before Tencent's announcement, rival iQiyi launched plans for a $2.4 billion IPO in the US, saying it has 60.1 million paying subscribers.
Without Netflix and YouTube in China, the country's homegrown giants all have their own video services.
The three biggest ones - Tencent Video, iQiyi and Youku are each owned by Tencent, Baidu and Alibaba respectively. (Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)
The three sites aren't quite like Netflix - they have plenty of free video and user generated clips, while also allowing people to pay a subscription fee to view other TV shows and movies.
The race between the three also means they're trying to create more original content - while also bringing over the best from the rest of the world.