Huawei's budget smartphone brand Honor has announced its latest model -- and it's making it clear that it thinks bigger is most definitely better.

The Note 10 sports an almost 7-inch display, nudging the phone into the territory of a tablet -- and a signal, one analyst tells us, of the future direction for smartphones in the coming years.

The display on the Honor Note 10 is a 6.95-inch full-HD+ AMOLED. (Picture: Honor)

For comparison, iPhone X and Samsung Galaxy S9 both have 5.8-inch displays.

Thanks to its almost bezel-less design, the phone’s dimensions are actually smaller than Honor’s 2016 Note 8. ​

Honor, which is actually a sub-brand of Huawei, has also gone big on the processor. The Kirin 970 AI chipset is the same one found in the Huawei P20 Pro and Porsche Design Huawei Mate 10. (That’s in addition to either 6GB or 8GB of RAM and 64GB or 128GB of storage.)

The battery also packs a punch -- a massive 5,000mAh to be specific, putting it far ahead of those flagship Huawei phones.

But one thing they haven’t gone big with is the price. The device starts at the mid-range of just over US$400.

Honor says the reduced bezels mean the phone is still comfortable to hold. (Picture: SCMP)

The large screen now leaves consumers with a new option: a smartphone that is portable enough for everyday use but with enough screen real estate to make watching videos on the go more enjoyable.

It’s also a sign of things to come.

“We're going to see more migration to larger screen sizes in the years ahead,” IDC’s Bryan Ma told us.

And it seems that even Apple might jump on the bigger screen bandwagon too.

Cult of Mac reports the new iPhone X Plus may have a 6.5-inch screen -- making it Apple’s largest-ever iPhone display.