DJI is releasing a drone with LINE’s Brown the bear and it’s adorable

Chinese drone maker ties up with Japan’s largest messaging app

DJI

Karen Chiu

Published: 8:01pm, 6 Aug 2018

Why you can trust SCMP

This article originally appeared on ABACUS

DJI has partnered with Japan’s LINE chat app to release a special version of the Spark drone bearing the blushing face of Brown the bear.

You may read that and think “whatever”. But look at this picture. Look at it!

This is amazing and I want it.

If you’ve never heard of Brown, just know that despite his shy personality and expressionless face, he’s actually the world’s most loving husband to his bubbly rabbit wife. He’s also one of nearly a dozen ultracute mascots from LINE featured in countless merchandise sold around the world.

Brown is also featured on the Spark’s remote controller. (Picture: DJI)

The package comes with a Brown-themed drone and remote controller. Other than that, it appears to be identical with the regular Spark. The US$399 package also includes a flight battery, a pair of propellers, a USB charger, a micro USB cable, two RC cables, and a storage box.

(And that adorable face on top of the drone. Just look at it! Look at it!)

The best drone for newcomers: DJI Mavic Air review

For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.

Post