Court orders search engine to stop hijacking rival's traffic
Chinese court punishes Sogou for repeatedly redirecting users away from Baidu using its keyboard app
We all have our favorite search engine, but what if the results you get from it are actually from a rival site?
So how did that work? Turns out, it has to do with Sogou’s keyboard app (called, you guessed it, Sogou Keyboard). The app lets users type Chinese characters by spelling them out by their sound, using the Latin alphabet -- a widely-used system known as pinyin.
Baidu claimed that when you type in Baidu’s search box using Sogou Keyboard, a drop-down menu appears, showing related keywords. Clicking any of them brings you to Sogou’s search results page instead of Baidu’s -- despite the fact that you’re trying to search on Baidu.
It’s not a new thing either. The case goes back to 2014, and Sogou lost their appeal in May this year. The court ruled that people should have the right to use any search engine that they choose, and Sogou should provide services honestly.
A month after the ruling, Baidu complained that Sogou still wasn’t doing enough to correct the problem. The court ruled this week that Sogou had failed to comply with the order.
Third-party keyboards are becoming more common. Some claim to be faster or more accurate than the default keyboard, or provide different functions -- like Google’s Gboard, which supports instant translation or lets you summon emoji by drawing them.
The downside is that it gives other companies access to your keystroke data, which could contain sensitive information like credit card numbers or addresses.
Why is it necessary at all? Companies say they need to send that typing data back to their servers to enable advanced functions (like predictive text, searches or translation) to work.
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For more insights into China tech, sign up for our tech newsletters, subscribe to our Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.